The reality of Vietnam's Emperor Tours: The shocking scam story behind the glitzy ads

Emperor Tours in Danang, Vietnam. The name alone makes you expect a luxurious and unique experience, but the scam behind the name can ruin your trip in a heartbeat. Today, we're sharing the story of the "Emperor Tour" scam and the lessons we learned.


What is the Emperor Tour?

Emperor Tours promises travelers VIP treatment and lavish service, and is advertised to include luxury accommodations, private vehicles, local guides, and special events (onboard parties, private tours, etc.). However, it turns out that all of these promises were just a facade.


1. First Meeting: The Seduction of the Emperor Tour

The "Emperor Tours" ad I came across during my travel planning phase was very appealing.

  • Private Pool Villa
  • A Guide to Mixed Marriage in France
  • Colorful shipboard parties

They told me that this was all inclusive and that they were only asking for **3 million dong (about $150,000) upfront, emphasizing that more options were available for an additional fee.


2. The first disappointment at the airport

From the moment I landed at Danang airport, things started to go awry.

  • No pickup, no contact.
  • The moment I realized I'd been scammed at the airport, I couldn't get my money back.

This is when the illusion of a glamorous emperor tour began to crack.


3. Gap between promise and reality

Everything promised in the ads turned out to be a lie.

  • In the photo A Guide to Mixed Marriage in Francedid not exist.
  • Not even basic accommodations were booked, let alone luxury pool villas.
  • The shipboard party, highlighted as a special event, was actually a fake event that was impossible to attend.

4. the moment you realize the scam

Contact with the person who booked the emperor tour was completely lost, and there was no way to get my money back.
The anger and frustration I felt when I realized I had been scammed is hard to put into words.


Tips for travelers: How to avoid scams?

To help prevent scams like this, keep these tips in mind

  1. Book through official channels
    Booking through unverified private companies or personal contacts is risky.
  2. Read reviews
    Check multiple reviews and review sites before booking a tour.
  3. Check for local pickup
    If pickup is included, make sure to confirm your reservation and have a backup plan.
  4. Pay attention to payment methods
    Avoid companies that require an upfront deposit. Use a payment method you trust.
  5. Have reasonable expectations
    Be wary of ads that are too flashy or make unrealistic promises.

Emperor Tour, Get Ready for Reality, Not Fantasy

Vietnam remains a fascinating travel destination. However, scams like the "Emperor Tour" can ruin your first experience of traveling. The most important thing is advance preparation and careful choice in traveling.

Don't be fooled by flashy promises and plan your trip with realistic expectations. We don't want your trip to be tainted by scams.

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